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Authority


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Authority


Venel is the authority in the marketing and promotion of an orthopaedic practice.  

Year after year, Venel provides orthopaedic surgeons the most experience, research, and expertise in establishing a competitive advantage in their markets. More orthopaedic surgeons trust Venel than any other firm in the country to market their practice.  

From traditional marketing communications to advanced online promotion and patient experience, we bring more than 28 years of experience, an exclusive focus in orthopaedics, and the nation's largest source of research in what influences an orthopaedic patient.

Venel delivers results—and exclusively to only one practice per market area.


Upcoming Events

AAOS Annual Meeting
New Orleans, LA
March 6-10, 2018

AAOE Annual Meeting
Orlando, FL
April 14-17, 2018


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The Book


The Book


We literally “wrote the book”
on how to strategically market an orthopaedic practice.   

The original copy of Alignment has helped thousands of orthopaedists.

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Orthopaedists are facing increasing regulation, mandated expenditures, and lower reimbursements, while at the same time, few beyond your patients and staff acknowledge the full extent of value you provide to society both economically and socially.

Alignment 2.0 is about offering help–offering you data, research, and a career of insights on how to best promote and grow your practice in ways that will allow you to do more of the work you love and, over time, spend less money doing it. Understanding your challenges and the need to be consistently more efficient with your time and dollars, the content provided in Alignment 2.0 will position you and your practice as an honorable professional at its highest level versus a strategy of selling soda pop like so many practices.

Alignment 2.0 is about putting all the right pieces together in a manner that aligns what you want to achieve with what the market is looking for. This approach produces documented results and, over time, helps you establish a competitive advantage in your marketplace.

 

ARE YOU A SUBSPECIALIST?

Is your group practice a subspecialty practice?

Coming Early 2019
Strategy & Tactics For The Orthopaedic Subspecialist
Chassity Davis & Tony Edwards

Gain marketing and business development insights to further enhance your position in your market place and help you attract, keep and grow more of the right patients.


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Research


Research


The foundation of Venel's strategic leadership is our commitment to research. 

Each year, we conduct over 100 research studies, committing over $250,000 to researching what impacts a patient's decision to choose an orthopaedist. These studies take a deep look into the critical aspects of managing success in today’s changing reimbursement and competitive environments.

Venel's ongoing research allows you to pinpoint opportunities, avoid wasteful spending, and spend less.

 

In 2012, we continued our commitment to orthopaedics with the launch of The Venel Foundation. In support of worldwide orthopaedic research, Venel is a proud contributor to several orthopaedic and research institutions.

Venel is a proud supporter of:

The Pro Urba Museum in Orbe, Switzerland, the site of the world’s first orthopaedic institute under the direction of Jean-Andre Venel

www.pro-urba.ch

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An Unmatched Online Competitive Advantage


An Unmatched Online Competitive Advantage


When it comes to marketing your practice online, no one can match the depth of online resources and documented results produced each month by Venel. Supported by our dedicated interactive staff, we provide cutting edge online tools, advanced interactive development, and proprietary innovations designed to provide you and your practice a clear competitive advantage online.

Combined with our continual research in what, when, how, and why patients are choosing an orthopaedist, Venel can assist your practice to combine both offline and online tactics to clearly differentiate you in the marketplace and help patients find and choose you for their care.  

Too many orthopaedic practices are engaged in select online efforts that are either ineffective or distracting the practice from greater opportunities. Knowing the strategies and tactics that produce results—and knowing those that don’t—saves you time, improves results, and maximizes your return-on-investment.

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Exclusive Market Area


Exclusive Market Area


What you do clinically is the most important.  

The problem is—that rarely differentiates you.

Venel establishes exclusive market partnerships with only one partner per geographic area. Our Exclusive Client Partners gain access to all of our research, data, exclusive partner platforms, and new innovations to provide a clear competitive advantage in their individual markets.

Located over six time zones, our client partners are both business-minded and growth-oriented.

On average, our Exclusive Client Partners are preferred 3-to-1 over competitors.

 

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Exclusive Client Partner Platforms


Exclusive Client Partner Platforms


Venel's exclusive focus on orthopaedics, combined with our size, expertise, and research, gives our Exclusive Client Partners significant advantages over the competition.  

A clear advantage is access to a series of innovative platforms that are designed around specific marketing, communication, and patient acquisition opportunities. These platforms are critical elements in driving the right results, as well as documenting return on objective and return on investment.  

Venel provides our Exclusive Client Partners an unprecedented competitive advantage.

 

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Expertise


Expertise


More orthopaedic surgeons choose Venel than any other firm in the country to market their practice.

Our 30+ full-time experts offer our Exclusive Client Partners an unparalleled depth of expertise in all facets of marketing communications. Beyond being the go-to firm for orthopaedic practices, Venel is the source for industry publications and associations for research and insights on marketing an orthopaedic practice.

 
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Winning starts here


Winning starts here


When you decide to get serious

To contact Venel, please complete the form below, and a Communication Specialist will contact you directly.

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