Before You Hire A Marketing Director

Whether you’ve traditionally had a marketing director or are considering this position for the first time, we want to help you with this process.

We have a soft place in our hearts for marketing directors at orthopaedic practices.  Like any new hire, they come into the position with a select number of skills, and within weeks they are immediately overwhelmed with the broad number of talents necessary to deliver real results for a never ending list of ever increasing expectations; expectations that far exceed what any one person can effectively deliver. And those expectations come from numerous directions. Multiple doctors in several subspecialties all with individuals wants, wishes, and demands.  Multiple service lines and an unlimited number of interactive communication channels that undergo sizable changes, updates, and refinements every month.