VENEL INSIGHTS
37+ Years of Experiences & Lesson
Many of the insights shared below come directly from Venel’s daily interaction with our business-minded client partners. Each day, our clients freely share their challenges, trust us to work closely with them in designing solutions, and allow us to share in their successes. These experiences and lessons have afforded us the opportunity to share our insights with you.
Can AI Find Your Orthopaedic Practice?
For years, orthopaedic marketing meant being visible — in the community, then on Google. Now patients are asking AI directly: "Who should I see for my knee?" That shift moves the goal from visibility to relevance. Click to learn more.
Featured by AAOE: Turning Your 1st Quarter Into a Competitive Advantage
In a recent AAOE blog feature, Venel shares how orthopaedic practices can capitalize on the deductible reset and avoid the traditional quarter 1 slowdown. Schedule a discussion with Venel to learn how this strategy can work for your practice.
Why Artificial Intelligence (AI) Is Forcing Orthopaedic Practices to Rethink Everything
As you can imagine, for over 36 years we've seen countless marketing campaigns that looked impressive on paper but delivered disappointing results. The reason? Most practices jump straight to tactics without establishing a solid strategic foundation.
PUBLISHED ARTICLES
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Marketing in a Private Equity Environment
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Have Governance Documents on the Promotion of Cutting-Edge Treatments
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The Value of Being Named a ‘Top Doc’ in Your Area
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Determine the Value in Sponsorships
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How to Improve and Maintain a Positive Online Reputation
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Interactive Communications—Successes, Failures, and Insights for Orthopaedists