VENEL INSIGHTS
37+ Years of Experiences & Lesson
Many of the insights shared below come directly from Venel’s daily interaction with our business-minded client partners. Each day, our clients freely share their challenges, trust us to work closely with them in designing solutions, and allow us to share in their successes. These experiences and lessons have afforded us the opportunity to share our insights with you.
You Don't Have to Outspend a Health System to Compete With One
When a health system dominates advertising, it's easy to focus on what your practice doesn't have—their budget, footprint, name recognition, and media presence. Meanwhile, a more important competitive question can go unanswered: “Why should an orthopaedic patient choose your practice instead?”
Can AI Find Your Orthopaedic Practice?
For years, orthopaedic marketing meant being visible — in the community, then on Google. Now patients are asking AI directly: "Who should I see for my knee?" That shift moves the goal from visibility to relevance. Click to learn more.
Featured by AAOE: Turning Your 1st Quarter Into a Competitive Advantage
In a recent AAOE blog feature, Venel shares how orthopaedic practices can capitalize on the deductible reset and avoid the traditional quarter 1 slowdown. Schedule a discussion with Venel to learn how this strategy can work for your practice.
PUBLISHED ARTICLES
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Marketing in a Private Equity Environment
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Have Governance Documents on the Promotion of Cutting-Edge Treatments
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The Value of Being Named a ‘Top Doc’ in Your Area
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Determine the Value in Sponsorships
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How to Improve and Maintain a Positive Online Reputation
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Interactive Communications—Successes, Failures, and Insights for Orthopaedists