Fail to Plan, Plan to Fail

It is ironic that in a profession that leans so heavily on research, treatment plans, and outcomes, that most orthopaedic practices have no data, no plan, and no follow-up measurements when it comes to growth and marketing efforts.

Marketing with a Strategy

A strategy defines where you are going. It defines direction and pace, while also understanding the challenges and resources necessary to get there. And it is almost entirely about moving forward and the future. Almost.